800 Keywords #1 on Google – SEO Case Study

how-to-dominate-googleI wrote this case study to show that one website can dominate Google if the proper SEO methods are used. At no time did we ever build unnatural backlinks, use any black hat techniques or any other methods that are against the TOS of Google. The site did take years to dominate its niche on Google, but if you are a legit company, then you understand that SEO is long-term strategy. SEO is not a sprint, it’s a marathon and the quicker you learn there is no way around that, the quicker you will be successful at your online marketing.

Search Engine Optimization (SEO) Case Study:

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HowToGetRidOfStuff.com is a website that provides useful content that is in demand. It includes titles like how to get rid of acne, how to get rid of atherosclerosis, how to get rid of Japanese beetles,etc. “How To” searches have increased tremendously over the years as more people look to the Internet for information on their daily activities.

The only way a site like this can be successful is by dominating the search engines. The goal is to drive organic traffic from the search engines and then make money on advertising revenue.

The main goal for the site is to dominate the search engines in the “How To Get Rid Of” searches. The website has over 800 keywords that rank #1 on Google. There are 1,300+ total articles on the site and over 1,220 appear on page 1 Google, which means over 93% of the articles appear on page 1 Google.

First page Google is very important because over 90% of clicks are performed on the first page, meaning that less than 10% of people go to page 2 Google. Plus, out of the 90% of clicks on page 1 Google, 80% are from the organic results, not the paid results.

To be successful at building a site like this, it all starts and ends with SEO. The website has to be optimized for on-site SEO. Then the content needs to be 100% unique and highly optimized for the keywords each article should rank for on the search engines.

After the website is optimized and the content is uploaded, it’s time to start building the domain strength of the site. This is accomplished by building backlinks and spreading the content around the Internet. As the search engines crawl the site, index the unique content and see its “popularity” via backlinks, that is when the search engine rankings will increase. At no time did we ever build our own backlinks. Backlink building services are very common, but are not needed if you have good content that other websites want to link to.

Search engines are now indexing social media content, so it is very important to spread content via these advertising channels. The information below will go into detail on the statistics of the site.

 

Unique Visitors from March 13, 2008 to December 31, 2010:

The site was averaging 10,000 unique visitors per month in March, 2008. In March, 2012, after 4 years of organic SEO marketing, the website averaged about 1.4 million unique visitors per month.

 

2008-2011-uniques


Traffic Sources:

The important thing to understand about this site is over 92% of the traffic comes from organic search engine rankings. There is no paid advertising, so it heavily relies on search engines. This means, you have to be very careful when you perform any on-site or off-site SEO strategies.

On-site SEO can change the way search engines rank a website and can easily move rankings on or off the first page over night. You have to be careful about any site-wide on-site SEO changes to make sure there are no major changes in a websites ranking.

Off-site SEO has similar problems. You do not want to go too far in one direction when you perform any off-site strategies like content marketing and building backlinks. For example, if you are building backlinks you do not want to create too many backlinks from the same website or the same network of websites.

The graph below shows that most of the traffic comes from search engines. To give exact numbers, 92.4% of the traffic comes from search engines, about 4.01% from referring sites and about 3.59% is direct. Since 2008, the website has seen a lot of organic growth.

2008-2011-traffic-sources

Unique Visitor Growth Rate: 2008 – 2010:

Below are 3 graphs that show the unique visitors from 2008, 2009 and 2010. You will see that each year the website has seen significant growth.

In the graph below, 2008 had 4.1 million unique visitors

2008-uniques

 

In the 2009 graph below, unique visitors increased from 4.1 million to 9.2 million

2009-uniques

 

In the 2010 graph below, unique visitors increased from 9.2 million to 13.1 million. All of the other stats pretty much stayed the same, which shows the website has been attracting the same type of traffic.

2010-uniques

In the 2011 graph below, unique visitors increased from 13.1 million to 14 million. You can see the traffic drop in April, this is when Google Panda Update hit. The reason our traffic dropped was because we lost the rankings for the 1 or 2 word keywords. For example, we still rank for “how to get rid of fleas”, but lost the rankings for “fleas”. The good thing is in 2012, we are doing better than 2011 before Google Panda. We will see how the rest of the year plays out.

2011-uniques

Over 800 Keywords Ranked #1 on Google – as of 3/27/2012:

Keyword Google Rank
1 how to get rid of hives #1
2 how to get rid of gastritis #1
3 how to get rid of house flies #1
4 how to get rid of floaters #1
5 how to get rid of impetigo #1
6 how to get rid of food poisoning #1
7 how to get rid of dry hair #1
8 how to get rid of cramps #1
9 how to get rid of itchy skin #1
10 how to get rid of ivy #1
11 how to get rid of hiccups fast #1
12 how to get rid of dandelions #1
13 semen stains #1
14 how to get rid of dead skin #1
15 how to get rid of ants in the kitchen #1
16 how to get rid of drain flies #1
17 how to get rid of laryngitis #1
18 how to get rid of genital warts #1
19 how to get rid of leg cramps #1
20 how to get rid of puffy eyes fast #1
21 how to get rid of folliculitis #1
22 how to get rid of chest hair #1
23 how to get rid of fleas #1
24 how to get rid of chafing #1
25 how to get rid of centipedes #1
26 how to get rid of chiggers #1
27 how to get rid of migraines #1
28 how to get rid of mildew #1
29 how to get rid of cat fleas #1
30 how to get rid of jock itch #1
31 how to get rid of morning sickness #1
32 how to get rid of mosquito bites #1
33 how to get rid of mosquitoes #1
34 how to get rid of mothball smell #1
35 how to get rid of moths #1
36 how to get rid of motion sickness #1
37 how to get rid of highlights #1
38 how to get rid of mucus #1
39 how to get rid of carpenter bees #1
40 how to get rid of musty smell #1
41 how to get rid of dark underarms #1
42 how to get rid of nausea #1
43 how to get rid of deodorant stains #1
44 how to get rid of dog fleas #1
45 how to get rid of armpit hair #1
46 how to get rid of bruises #1
47 how to get rid of brain freeze #1
48 how to get rid of boxelder bugs #1
49 how to get rid of nose hair #1
50 how to get rid of dust #1
51 how to get rid of paranoia #1
52 how to get rid of earaches #1
53 how to get rid of phlegm #1
54 how to get rid of body hair #1
55 how to get rid of piles #1
56 how to get rid of flabby arms #1
57 warts how to get rid of #1
58 how to get rid of flatulence #1
59 how to get rid of pins and needles #1
60 how to get rid of plantar warts #1
61 how to get rid of pneumonia #1
62 how to get rid of pigeons #1
63 how to get rid of pubic hair #1
64 how to get rid of parasites #1
65 how to get rid of puffy eyes #1
66 how to get rid of raccoons #1
67 how to get rid of nightmares #1
68 how to get rid of neck fat #1
69 how to get rid of restless legs #1
70 how to get rid of ringworm #1
71 how to get rid of roaches #1
72 how to get rid of rust #1
73 how to get rid of rust stains #1
74 how to get rid of a scar #1
75 how to get rid of sand fleas #1
76 how to get rid of scabies #1
77 how to get rid of a runny nose #1
78 how to get rid of sensitive teeth #1
79 how to get rid of shin splints #1
80 how to get rid of menstrual cramps #1
81 how to get rid of maggots #1
82 how to get rid of silverfish #1
83 how to get rid of sinus headache #1
84 how to get rid of laugh lines #1
85 how to get rid of skunk smell #1
86 how to get rid of skunks #1
87 how to get rid of sleepiness #1
88 how to get rid of slugs #1
89 how to get rid of ingrown hairs #1
90 how to get rid of snails #1
91 how to get rid of hyperpigmentation #1
92 how to get rid of a hickey #1
93 how to get rid of soap scum #1
94 how to get rid of sore muscles #1
95 how to get rid of sore muscles fast #1
96 how to get rid of spider mites #1
97 how to get rid of house centipedes #1
98 how to get rid of split ends #1
99 how to get rid of springtails #1
100 how to get rid of squirrels #1
101 how to get rid of stage fright #1
102 how to get rid of staph infection #1
103 how to get rid of static #1
104 how to get rid of flea bites #1
105 how to get rid of stomach cramps #1
106 how to get rid of a ganglion cyst #1
107 how to get rid of fever blisters #1
108 how to get rid of fever #1
109 how to get rid of fatigue #1
110 how to get rid of eye bags #1
111 how to get rid of excess skin #1
112 how to get rid of sugar ants #1
113 how to get rid of ear mites #1
114 how to get rid of dust mites #1
115 how to get rid of a double chin #1
116 how to get rid of dry skin #1
117 how to get rid of swollen glands #1
118 how to get rid of tennis elbow #1
119 how to get rid of tension headaches #1
120 how to get rid of termites #1
121 how to get rid of the chills #1
122 how to get rid of the flu #1
123 how to get rid of thrush #1
124 how to get rid of a crush #1
125 how to get rid of bees #1
126 how to get rid of tonsillitis #1
127 how to get rid of crabs #1
128 how to get rid of tongue sores #1
129 how to get rid of cockroaches #1
130 how to get rid of chipmunks #1
131 how to get rid of vaginal odor #1
132 how to get rid of viruses #1
133 how to get rid of warts #1
134 how to get rid of warts on feet #1
135 how to get rid of warts on hands #1
136 how to get rid of cat dander #1
137 how to get rid of water retention #1
138 how to get rid of carpenter ants #1
139 how to get rid of canker sores #1
140 how to get rid of camel toe #1
141 how to get rid of calluses #1
142 how to get rid of yellow teeth #1
143 how to get rid of bronchitis #1
144 how to get rid of fluid in ear #1
145 how to get rid of flu quickly #1
146 how to get rid of box elder bugs #1
147 how to get rid of body odor #1
148 wood bees how to get rid of them #1
149 how to get rid of bloodshot eyes #1
150 how to get rid of blood stains #1
151 how to get rid of bloating #1
152 how to get rid of flies in the house #1
153 carpet beetles how to get rid of #1
154 how to get rid of flem in your throat #1
155 folliculitis how to get rid of #1
156 how to get rid of fleas on humans #1
157 how to get rid of white heads #1
158 how to get rid of weevils #1
159 how to get rid of waterbugs #1
160 how to get rid of fleas in your house #1
161 get rid of a cold #1
162 get rid of a cold fast #1
163 get rid of a cough #1
164 get rid of a hickey #1
165 get rid of a hickey fast #1
166 how to get rid of upper lip hair #1
167 how to get rid of unibrow #1
168 get rid of allergies #1
169 how to get rid of toe fungus #1
170 get rid of ants in kitchen #1
171 get rid of anxiety #1
172 get rid of back fat #1
173 get rid of bees #1
174 get rid of black eye #1
175 get rid of blackheads #1
176 get rid of blisters #1
177 get rid of bloated stomach #1
178 how to get rid of stress #1
179 get rid of boxelder bugs #1
180 get rid of bruises #1
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182 get rid of calluses #1
183 get rid of canker sore #1
184 get rid of canker sores #1
185 get rid of carpenter ants #1
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188 get rid of cat pee smell #1
189 get rid of cigarette smell #1
190 get rid of cockroaches #1
191 how to get rid of snoring #1
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195 get rid of corns #1
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198 get rid of dandruff #1
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200 get rid of dog urine smell #1
201 get rid of double chin #1
202 get rid of dust mites #1
203 get rid of eye bags #1
204 get rid of fever #1
205 get rid of fleas #1
206 get rid of fleas in house #1
207 get rid of flies #1
208 get rid of freckles #1
209 get rid of fruit flies #1
210 get rid of gas #1
211 how to get rid of pubic lice #1
212 get rid of genital warts #1
213 get rid of gnats #1
214 get rid of heartburn #1
215 get rid of hemorrhoids #1
216 get rid of hiccups #1
217 get rid of hickey #1
218 get rid of hickies #1
219 get rid of hives #1
220 get rid of ingrown hairs #1
221 how to get rid of panic attacks #1
222 get rid of mice #1
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224 how to get rid of nervousness #1
225 how to get rid of neck pain #1
226 get rid of mosquitoes #1
227 get rid of moths #1
228 how to get rid of nasal congestion #1
229 get rid of nausea #1
230 get rid of neck fat #1
231 get rid of period cramps #1
232 get rid of phlegm #1
233 get rid of pigeons #1
234 get rid of plantar warts #1
235 get rid of post nasal drip #1
236 get rid of puffy eyes #1
237 how to get rid of mites #1
238 get rid of ringworm #1
239 get rid of roaches #1
240 how to get rid of mice #1
241 get rid of shin splints #1
242 get rid of silverfish #1
243 how to get rid of loose skin #1
244 how to get rid of lockjaw #1
245 how to get rid of lizards #1
246 get rid of smoke smell in house #1
247 get rid of sore muscles #1
248 get rid of split ends #1
249 get rid of squirrels #1
250 how to get rid of june bugs #1
251 get rid of stretch marks #1
252 how to get rid of jealousy #1
253 get rid of stye #1
254 get rid of sunburn #1
255 how to get rid of insomnia #1
256 get rid of toenail fungus #1
257 get rid of vaginal odor #1
258 get rid of warts #1
259 get rid of wasps #1
260 get rid of water retention #1
261 get rid of water weight #1
262 get rid of whiteheads #1
263 how to get rid of hiccups #1
264 how to get rid of hemorrhoids #1
265 how to get rid of heat rash #1
266 how to get rid of heartburn #1
267 how to get rid of headaches #1
268 how to get rid of hard water stains #1
269 how to get rid of hangnails #1
270 how to get rid of grubs #1
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272 how to get rid of gout #1
273 how to get rid of gingivitis #1
274 how to get rid of ghosts #1
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276 how to get rid of geese #1
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801 how to get rid of a sebaceous cyst #1

 

So how are we able to achieve these results? In short – time and effort. Some of it included:

  1. The content on the site is synergistic with other sites we do work for like American Health Journal, so we are able to add links from things like what causes peripheral vascular disease to how to get rid of arteriosclerosis etc. Many of the how to get rid of terms are medical issues.
  2. Time – Time strengthens a domain. Nothing we did here but the domain is old. For new projects we suggest buying an old domain.
  3. Self linking – Many of our how to get rid of articles link to similar ones. EG how to get rid of acne scars can link to how to get rid of acne.
  4. Building over time – The HTGROS site has 3-4 new articles per week. HTGROS does not have a blog but having a blog is one natural way to grow a site over time, and use that blog to naturally self link where appropriate.
  5. Quantity of material – HTGROS is a larger site, but not only does it have 1,300+ pages, the pages are long with many over 1,000 words.
  6. Judicious word density – Google wants good readable content so we do not suggest writing unnaturally to get word or phrase frequency up. But do incorporate them naturally where possible.
  7. The URLs on the site are the titles of the pages and howtogetridof is the title of the whole site. Very powerful for Google when someone types how to get rid of.
  8. Focus on long tail. Long Tail was a concept that Chris Anderson brought up in his famous book The Long Tail. The concept it that the Internet allows for not only big concepts to be found but smaller variations. For example – acne is searched 3,350,000 times per month but how to get rid of acne is only searched 673,000 times. And vitamin C and acne is only searched 4,400 times. Clearly the latter phrase will be much easier to get page one on. HTGRS has more long tail focus.
  9. Getting found is good – Focus on quality (Google likes that). Getting irrelevant hits adds no value. You want people to have a good google experience just like Google does.

 

HowToGetRidOfStuff.com is an example of a website that lives and dies by organic search engine rankings. Google is the largest search engine and is where over 90% of the traffic comes from. Understanding how search engines work and how their algorithms are calculated is very important in having a successful online business. Beyond traditional SEO strategies, having an optimized website is just as important. There are many factors that have to be considered when you want to compete in the SEO game. HowToGetRidOfStuff.com has been a very successful website that will continue to grow, even if SEO work is limited.

 

**UPDATE**

Website was sold… I do not own this website anymore

 

For more information:

Phil Smith
Contact via email
631-615-0024

One Response to 800 Keywords #1 on Google – SEO Case Study

  1. Greg says:

    Absolutely amazing, very few people are successful at building large websites like this and making money. I have been trying but the most money I made in a month was $300.

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