As you would imagine, wines.com is a website that sells wine but also has a lot of content on wine. When I was contacted about this website, they told me their Google rankings were horrible. They just didn’t compete for the big terms their competitors were ranking for. Looking at the site for the first time, I like its design and layout. They had the ability for merchants and wineries to upload their content to the website to be sold. But in the end this was the downfall to the site and the start of their SEO problems.
Conversion optimization is one of the most important pieces to the digital marketing puzzle. If you cannot convert your traffic then you are wasting your time and money. I have worked on many conversion campaigns over the years, but I wanted to show a case study where I was able to more than double a conversion rate. I am not able to go into detail on who the company is, but I can tell you that they are a credit report company, similar to FreeCreditScore.com.
They generate leads on a pay per lead basis, so they pay only when a person enters their website and converts into a lead (fills out the forms). This company has many partners that drive traffic to their landing page and the partner gets paid when the traffic converts into a lead. Since this is their primary lead source, it is very important for them to make sure that the traffic converts.
It has always been said #1 on Google is very important, but how important? There have been studies done over the years that show the click through rate of being #1. Some websites I have owned have seen click through rates for the #1 spot as high as 70%. Just comes down to the actual keyword and the type of traffic.
Chitika is an advertising network that actually works very well on content websites. I used them on some websites and they did increase revenue while using Google Adsense. They ran a new study and below is some interesting information. Here is a link to the actual study if you want to read it. The quick results are 33% of traffic click on the #1 position, then decreasing to 18% and of course it only goes down from there.
Long tail keywords are very important for your SEO strategy. There are many keywords that are over looked that you can easily rank for and grow your organic traffic. I made a video below that shows an example of how press releases can help gain Google exposure for long-tail keywords, build quality backlinks to your website and of course get some good press.
There are many ways to target long-tail keywords, but press releases make it very easy to get some easy rankings on Google. Reason is, you use very strong websites like PRWeb.com and their distribution network. These press release gets distributed and picked up by other websites. It isn’t guaranteed that other news sites will publish your press release, so the release needs to be good with newsworthy content. If you do not have a company with a lot of news, there are ways to be creative to get some good press out there.
I have been working on ecommerce sites for over a decade, mainly on client websites, but of course I had my own. I have seen many ecommerce sites fail over the years, for many different reasons. Below are the top 8 SEO tips that I could think of, that can easily turn a company around.
1. First you need to fully understand the SEO architecture and URL structure
Most companies look at SEO as the last thing they need to worry about, but really it needs to be the first thing you think about, along with creating your website. SEO and a website go together like a boy and his puppy. A lot of times sites are already launched and a company is on its way down the wrong path of SEO. This is usually a nightmare situation to try and fix.
If you are starting a new website, WordPress is the way to go. It is an easy way to launch a website and manage it for the future. Many companies want to be able to make basic changes to their site on the fly. They do not want to wait days for their webmaster to make changes or set things up. WordPress is great because the ease of use.
Another great reason to use WordPress is for SEO. If you want to get ranked on the first page of Google for your important keywords, then WordPress is by far the best way to go. There are 2 ways to use WordPress, allow WordPress.com to host the site for you or download the software from WordPress.org and use your own hosting company. I use bluehost.com for my WordPress hosting. You can host 200 websites on the same account for less than $10/mo.
I have worked with many companies that are bad at email marketing. Even some large brands have issues, so do not think the larger a company is the better off they are. As I write this one of the largest email companies can’t get emails into the inbox. Problems will always present themselves, but this post is about trying to increase your CTR rate so you can increase your conversions and sales from email.
11 Ways to Increase Email CTR
1.) Test your subject lines. CTR is often used in email marketing to refer specifically to the CTR of an offer in the body of your email. But you first need to get recipients to click into the email. Once you figured out how to deliver the email, start A/B testing the subject lines you are using. You have to stand out in your subject lines so make sure whatever you write about will “wow” people.
Shoppers come to a website not only with an intention to buy something, but to also learn, research and compare what you offer against what your competitors offer.
When landing on a product page, shoppers need to have their informational needs met before they’ll even consider pulling the trigger on a purchase.
This is where your product pages come in. Not only can your product pages provide this information, they can also serve to help buyers find relevant pricing information, delivery costs, warranty and/or return policies, and a lot more.
Effective product pages are able to satisfy the various needs of each of your visitors. Raw product information isn’t enough! Your product pages must be designed with usability and conversions in mind. Effective product pages convert visitors on an intellectual and emotional level (content) as well as on a sub-conscious level (usability).