Category Archives: Case Study

Fixing Huge Duplicate Content Issue for Wines.com – Case Study

I just want to be clear that I am discussing the previous owners of wines.com. The site was sold I believe in 2012. As you would imagine, wines.com is a website that sells wine but also has a lot of

Fixing a 62.27% Drop in Google Traffic – Case Study

I have seen many companies over the years all of a sudden lose a lot of traffic from Google, sometimes overnight. I met a company that has 3 websites and did over 1 billion page views last year. That is

How to Double Your Conversion Ratio – Case Study

Conversion optimization is one of the most important pieces to the digital marketing puzzle. If you cannot convert your traffic then you are wasting your time and money. I have worked on many conversion campaigns over the years, but I

800 Keywords #1 on Google – SEO Case Study

I wrote this case study to show that one website can dominate Google if the proper SEO methods are used. At no time did we ever build unnatural backlinks, use any black hat techniques or any other methods that are

$40 Million in Revenue with IBM, HP, Intel and AT&T – Case Study

I was recruited by Falconstor to launch a software as a service (SaaS) division. They create storage virtualization software and primarily sell to the Fortune 1,000. What that means is they basically make very expensive backup software. The point of