You may have heard this story before, but over the summer of 1998 Donald Trump made an appearance on the David Letterman show. Dave asked him what he would do if he lost everything and had to start over from scratch. Without hesitating, Trump said he would find a good network marketing company and get to work. The audience started to hoot and boo him. He looked out at the audience and dead-panned his response – “That’s why I’m sitting up here and you are all sitting out there!”
With the economy in turmoil, home based programs are on the rise. Of course, that leads to an increase in scams as well. There are millions of people every month looking for new ways to make some extra cash. The Internet, infomercials and money making magazines are the most common places to find new ways to make money from home.
What most people do not know is, 97% of people fail at these types of work at home programs. The reason why most fail is because they lack the effort and knowledge required to be successful.
An individual joins a program, puts about a week or two into it and then they do not see any results so they quit. Most of the time they ask some family and friends and they might get one to join, but in the end it is not enough to keep them motivated to keep going.
Most lack the knowledge required to generate enough leads to get the business off the ground. There are two ways to go about marketing, warm market or traditional advertising routes, like post cards, Internet marketing, magazines, etc… Not only does marketing cost money, which most do not have, it also requires a lot of time to promote the business.
If you can get past the uphill battle of getting leads, then you need to open yourself up and turn into a sales person to convince people to join the program. This is not easy and you really need to understand how to push the business to get people excited about it. When someone joins a home based business, it is usually an impulse buy… if someone has a day or two to think about it, most of the time they will not join in because they psych themselves out. This means most leads are only hot for about two days.
If you want to join a home based business, you have to realize this is like starting any business. If you opened a restaurant, would you put a week or two into it? You need to make sure you have enough funds to get it off the ground. You would want to put every waking moment into the business to make it work. Most do not understand this industry to make sure they have the right mindset to be successful.