How to Double Your Conversion Ratio – Case Study
Conversion optimization is one of the most important pieces to the digital marketing puzzle. If you cannot convert your traffic then you are wasting your time and money. I have worked on many conversion campaigns over the years, but I wanted to show a case study where I was able to more than double a […]
Bounce Rate to Optimize PPC
If you have a multi-page or multiple visit conversion, then bounce rate is a great indicator of traffic quality. In you are converting on a single page, then bounce rate is not meaningful. That said, while using eCPM and other ROI-based metrics to govern bidding overall, you can use bounce rate in several ways: If […]
