10 Basic SEO Strategies to Implement
Below are 10 basic SEO strategies that you can implement. You can also check out Web CEO, which is a free SEO tool that can really take out a lot of the guess work. 1. Identify the main competitive keywords (4 or 5 for organic, 200 to 400 for PPC). These can be found via […]
17 Effective Search Engine Optimization Techniques
Proper ways to perform SEO has become a popular topic of conversation. The difference between having a successful website and a flop usually depends on how you incorporated your SEO. Learning proper SEO techniques can seem like a daunting task, especially to those who are not familiar with the concept. The biggest problem is SEO […]
What Does it Mean to Google on Who is Linking to Your Web Site?
Linking is what connects all the pages on the Internet. You have links in your website to let people navigate their way around. You may have links to other websites that you think will be useful to your visitors, and hopefully you have links coming to your site from relevant content. All types of links […]
Search Engine Marketing
Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions on the Internet. It compels your market to visit your website, it boosts your company’s exposure within your space and it positions your product as the solution to their problems. As a result, your sales […]
Search Engine Optimization for Beginners Part 7 of 7
Free Search Engine Submission These search engines and directories provide a free submissions page where you can submit your website and a few pages of your website to be included in their results. If your site contains quality content, is relevant to searchers, and has a solid linking structure, you could be included in these […]
Search Engine Optimization for Beginners Part 6 of 7
Dynamic Sites and URLs As websites have grown larger and more complex, companies have begun using dynamic publishing systems to help manage sites that contain hundreds or thousands of web pages. Popular programs by companies like Vignette, Microsoft, and Broadvision turn a website into a database driven application capable of publishing and managing large amounts […]
Search Engine Optimization for Beginners Part 5 of 7
Link Architecture As the Internet has become more popular, websites have turned to new technologies like dynamic HTML and Flash or well designed graphics to improve the user experience. Good navigation through your website isn’t just important to your users. Search engines use the links within your website to crawl and index the pages those […]
Search Engine Optimization for Beginners Part 4 of 7
BackLinks / Link Popularity The number of websites that link to your website is one of the factors that help search engines determine your relevancy for a search term. Google has an algorithm that essentially says, if you are popular that means you must be important. Link popularity and gaining new links from outside websites […]
Search Engine Optimization for Beginners Part 3 of 7
Keyword Market Keyword Market is the total number of unique searches on the Internet that are relevant to your website. A Keyword Market is defined by the top-level or root keyword that is generally most relevant to your business. If you own a computer store, “computers” might be the top-level keyword for your market. “Computers” […]
Search Engine Optimization for Beginners Part 2 of 7
Titles and Meta Tags I remember 10 years ago all we did was flood keywords in the meta tags and build many web pages that were similar to get high on search engines. It worked very well. Meta tags are HTML tags that help describe the document they are located within. Everything has changed in […]
