Top 10 Problems with Website Design and Usability

You have tested your website and have visited it a few times. Maybe you have received some feedback and have a bit of data about your visitors. Since you might want to make some changes, here are the top ten issues in website design and usability. Compare this list to your website and consider what […]

What Does it Mean to Google on Who is Linking to Your Web Site?

Linking is what connects all the pages on the Internet. You have links in your website to let people navigate their way around. You may have links to other websites that you think will be useful to your visitors, and hopefully you have links coming to your site from relevant content. All types of links […]

5 Social Media Strategies to Expand Your Business

A great social media campaign creates viral exposure with the community performing most of the communication. When you share in social media, if your goal is just to get more people to see your links, you’re on the right track, but at the same time, you’re limiting your potential. You may think that getting explosive […]

Search Engine Marketing

Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions on the Internet. It compels your market to visit your website, it boosts your company’s exposure within your space and it positions your product as the solution to their problems. As a result, your sales […]

How Can A Blog Help Your Business

If your business website doesn’t have a blog, get one. A blog, if done right, can act as a direct and indirect mechanism that brings large amounts of qualified visitors to your site, many of whom may become customers. This is mostly related to the way blogs interact with search engines and the traffic I […]

7 Ways To A Viral Video

Viral videos are the Holy Grail of Internet Marketing. Every individual, marketing firm and corporation is striving to create a piece of video content that goes viral. Most of it ends up getting lost in cyberspace, but it is worth the shot. Some experts say “only 2% of YouTube videos go viral.” Granted, it’s a […]

Quality of Video Views Over Quantity

I thought I’d take a brief moment to point out a successful use of online video: The Circle Players. The Circle Players, begun in 1949, is one of the oldest community theater troupes in Tennessee—they’re also a nonprofit. All the members, from actors to set designers, are volunteers. To promote the biggest production of their […]

Is Viral Video What You Are Looking For?

The words ‘viral video’ have become synonymous, mostly incorrectly, with increasing brand awareness, online marketing and online video advertising. Yes, viral video can do all of that, but there might be a better way for you and your company to get the word out instead of the shotgun approach of a viral video. What is […]

Budgets on Rise for Social Media

Mashable recently discussed a Forrester report that forecasts an increase in budgets on social media to “grow at an annual rate of 34 percent – faster than any other form of online marketing and double the average growth rate of 17 percent for all online mediums.” The report does not dive into what the money […]

Bing Indexing Some Real Time Tweets

Microsoft’s Bing search engine will start indexing some Tweets in real-time. This will make Bing the first major search engine to do so. In a post on the Bing community blog, Microsoft’s Sean Suchter said the company would highlight new Tweets from a select group of people in both the “search technology and business sphere” […]