Tips and Tricks for Google Adwords

In Internet Marketing, PPC by Phil Smith1 Comment

Here are some tips and tricks for Adwords. If you are just starting out these simple steps can help get over the initial learning curve. Adwords is a beast and you can certainly spend a lot of money quickly. So always walk before you run, do not jump in with 2 feet. Don’t use broad keyword matching — At least …

Recovering From Google Panda & Penguin Case Study

In Internet Marketing, Search Engine Optimization by Phil SmithLeave a Comment is an Australia business based in Tasmania, producing flexible insect screens from premium-grade materials and delivering them world-wide. They’ve been plagiarized and targeted by copycat competitors but have always enjoyed good rankings and resoundingly good client testimonials due to exemplary products and services. The past year has been a roller coaster ride. First they were rewarded by Google, and …

7 Ways to Decrease Bounce Rate on Landing Page

In Internet Marketing, PPC, Search Engine Optimization, Social Media, Web 2.0 by Phil SmithLeave a Comment

1: Reiterate Your Main Drivers There’s nothing worse than clicking on a specific offer (20% off for Cyber Monday, for example), and seeing only the generic website with no mention of the special offer that drew you there. Pages should reiterate the original reason people were drawn to your page. Pages should also reiterate the keyword that drove people to …

Google Panda Timeline

In Internet Marketing, Search Engine Optimization by Phil SmithLeave a Comment

Google Panda updates have been wreaking havoc for a while now. I figured a timeline would be good to provide because if your website had problems in the past with its rankings, you can try to match up the timeline. Once you figure out what update caused your problems, then you can attempt to start fixing your website.

How to Fix Flawed Paid Marketing Campaigns

In Internet Marketing, PPC, Training Videos by Phil SmithLeave a Comment

Most companies, especially the ones just starting out with Internet marketing usually have flawed campaigns. The biggest problem is most companies forget about conversions. Most companies tell me they want more traffic to their website, they want to be on page 1 Google. Yes, this is all great stuff, more traffic is a great goal to have. But if you …

Why Video Marketing is More Important than Local SEO

In Internet Marketing, Search Engine Optimization, Video Marketing by Phil Smith1 Comment

Over the past year I have been helping more and more local businesses on Long Island and Manhattan with their online marketing strategies. Problem with most local companies is they do not have much of a strategy to begin with. This is totally understandable, but it does make it easier to work with a company that hasn’t done much verse …

OnSite SEO 101

In Training Videos by Phil SmithLeave a Comment

Onsite SEO is so important. About 80% of your success will come from onsite SEO. I have proved this many times to my clients. The problem is there is a lot of bad information on the Internet when it comes to SEO. Plus, there are many companies that just sell a backlink service because it is very easy to sell …