How to Increase Email Marketing Click Through Rate (CTR)

In Internet Marketing by Phil Smith1 Comment

I have worked with many companies that are bad at email marketing. Even some large brands have issues, so do not think the larger a company is the better off they are. As I write this one of the largest email companies can’t get emails into the inbox. Problems will always present themselves, but this post is about trying to …

7 Ways to Build Your Personal Brand

In Blog, Internet Marketing, Search Engine Optimization, Social Media by Phil SmithLeave a Comment

Building a personal brand is very important. I work on my own brand every single day. Below are 7 ways to help build your own personal brand. Express genuine interest in your profession or industry. Great personal branders know passion is one of the most important aspects to creating a convincing and compelling professional identity. Before you even begin to …

11 Product Page Conversion Optimization Strategies

In Internet Marketing, Online Revenue by Phil SmithLeave a Comment

Shoppers come to a website not only with an intention to buy something, but to also learn, research and compare what you offer against what your competitors offer. When landing on a product page, shoppers need to have their informational needs met before they’ll even consider pulling the trigger on a purchase. This is where your product pages come in. …

Tips and Tricks for Google Adwords

In Internet Marketing, PPC by Phil Smith1 Comment

Here are some tips and tricks for Adwords. If you are just starting out these simple steps can help get over the initial learning curve. Adwords is a beast and you can certainly spend a lot of money quickly. So always walk before you run, do not jump in with 2 feet. Don’t use broad keyword matching — At least …

Recovering From Google Panda & Penguin Case Study

In Internet Marketing, Search Engine Optimization by Phil SmithLeave a Comment

Flexiscreens.com is an Australia business based in Tasmania, producing flexible insect screens from premium-grade materials and delivering them world-wide. They’ve been plagiarized and targeted by copycat competitors but have always enjoyed good rankings and resoundingly good client testimonials due to exemplary products and services. The past year has been a roller coaster ride. First they were rewarded by Google, and …

7 Ways to Decrease Bounce Rate on Landing Page

In Internet Marketing, PPC, Search Engine Optimization, Social Media, Web 2.0 by Phil SmithLeave a Comment

1: Reiterate Your Main Drivers There’s nothing worse than clicking on a specific offer (20% off for Cyber Monday, for example), and seeing only the generic website with no mention of the special offer that drew you there. Pages should reiterate the original reason people were drawn to your page. Pages should also reiterate the keyword that drove people to …

Google Panda Timeline

In Internet Marketing, Search Engine Optimization by Phil SmithLeave a Comment

Google Panda updates have been wreaking havoc for a while now. I figured a timeline would be good to provide because if your website had problems in the past with its rankings, you can try to match up the timeline. Once you figure out what update caused your problems, then you can attempt to start fixing your website.

How to Fix Flawed Paid Marketing Campaigns

In Internet Marketing, PPC, Training Videos by Phil SmithLeave a Comment

Most companies, especially the ones just starting out with Internet marketing usually have flawed campaigns. The biggest problem is most companies forget about conversions. Most companies tell me they want more traffic to their website, they want to be on page 1 Google. Yes, this is all great stuff, more traffic is a great goal to have. But if you …