Why Video Marketing is More Important than Local SEO

In Internet Marketing, Search Engine Optimization, Video Marketing by Phil Smith1 Comment

Over the past year I have been helping more and more local businesses on Long Island and Manhattan with their online marketing strategies. Problem with most local companies is they do not have much of a strategy to begin with. This is totally understandable, but it does make it easier to work with a company that hasn’t done much verse …

Google Panda – Who Got Slapped?

In Internet Marketing, Search Engine Optimization by Phil SmithLeave a Comment

If you haven’t heard, Google recently changed their algorithm to combat content farms. That means websites with a lot of duplicate content got pushed down in Google’s rankings. Google doesn’t like when a website is created and most of the content is copied from other websites. They want the website that published the original content to appear higher in the …

SMX East – Internet Marketing Going Bust?

In Internet Marketing by Phil SmithLeave a Comment

SMX East 2010 – Jacob Javits Center – New York City SMX East was worth the trip for me. I also live an hour away, so it wasn’t much of a “trip”. It was my first time at the show and wasn’t sure what to expect. The Jacob Javits center always provides a great location for any show, especially the …

Black Hat Marketing Worth it?

In Internet Marketing, Search Engine Optimization by Phil Smith1 Comment

There are many ways to utilize the Internet for marketing. Online marketing could be broken down into two main categories, white hat and black hat. White hat tends to produce results that last a long time and black hat marketers anticipate their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. …

Building An Internet Brand

In Internet Marketing by Phil SmithLeave a Comment

The need for a company to build their brand on the Internet is imperative. Problem is, most companies do not know where to begin. With the popularity of video, blogs and social networking… Internet marketing has changed over the years. Below are 4 types of marketing techniques that anyone looking to build their brand should start with. This is just …

Restoring Online Reputation

In Internet Marketing by Phil SmithLeave a Comment

Reverse SEO fits seamlessly within the context of your online reputation management (ORM) program. It is the quickest, most effective solution for dealing with bad press that has surfaced on the search engines about you or your company. By pushing negative listings from the front page of Google, Yahoo, and Bing, reverse SEO shields you from the damaging commentary of …