Fixing Huge Duplicate Content Issue for Wines.com – Case Study

I just want to be clear that I am discussing the previous owners of wines.com. The site was sold I believe in 2012. As you would imagine, wines.com is a website that sells wine but also has a lot of content on wine. When I was contacted about this website, they told me their Google […]

Fixing a 62.27% Drop in Google Traffic – Case Study

I have seen many companies over the years all of a sudden lose a lot of traffic from Google, sometimes overnight. I met a company that has 3 websites and did over 1 billion page views last year. That is a great job for content sites today. They pump out a lot of content everyday, […]

Study Shows #1 on Google Equals 33% of Traffic

It has always been said #1 on Google is very important, but how important? There have been studies done over the years that show the click through rate of being #1. Some websites I have owned have seen click through rates for the #1 spot as high as 70%. Just comes down to the actual […]

Press Releases to Rank Long-Tail Keywords on Google

Long tail keywords are very important for your SEO strategy. There are many keywords that are over looked that you can easily rank for and grow your organic traffic. I made a video below that shows an example of how press releases can help gain Google exposure for long-tail keywords, build quality backlinks to your […]

8 SEO Ecommerce Tips from a Decade of Experience

I have been working on ecommerce sites for over a decade, mainly on client websites, but of course I had my own. I have seen many ecommerce sites fail over the years, for many different reasons. Below are the top 8 SEO tips that I could think of, that can easily turn a company around. […]

5 Basic WordPress Plugins to Launch Website

If you are starting a new website, WordPress is the way to go. It is an easy way to launch a website and manage it for the future. Many companies want to be able to make basic changes to their site on the fly. They do not want to wait days for their webmaster to […]

7 Ways to Build Your Personal Brand

Building a personal brand is very important. I work on my own brand every single day. Below are 7 ways to help build your own personal brand. Express genuine interest in your profession or industry. Great personal branders know passion is one of the most important aspects to creating a convincing and compelling professional identity. […]

Recovering From Google Panda & Penguin Case Study

Flexiscreens.com is an Australia business based in Tasmania, producing flexible insect screens from premium-grade materials and delivering them world-wide. They’ve been plagiarized and targeted by copycat competitors but have always enjoyed good rankings and resoundingly good client testimonials due to exemplary products and services. The past year has been a roller coaster ride. First they […]

7 Ways to Decrease Bounce Rate on Landing Page

1: Reiterate Your Main Drivers There’s nothing worse than clicking on a specific offer (20% off for Cyber Monday, for example), and seeing only the generic website with no mention of the special offer that drew you there. Pages should reiterate the original reason people were drawn to your page. Pages should also reiterate the […]

Google Panda Timeline

Google Panda updates have been wreaking havoc for a while now. I figured a timeline would be good to provide because if your website had problems in the past with its rankings, you can try to match up the timeline. Once you figure out what update caused your problems, then you can attempt to start […]