Search Engine Marketing

In Search Engine Optimization, Social Media, Social Networking by Phil Smith1 Comment

Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions on the Internet. It compels your market to visit your website, it boosts your company’s exposure within your space and it positions your product as the solution to their problems. As a result, your sales go up, your revenue and …

Top Free SEO Tools

In Internet Marketing, Search Engine Optimization by Phil Smith2 Comments

Automated free tools always make life easier. It doesn’t matter if you are an expert at SEO or a newbie. By successfully using the tools below, you’ll be able to concentrate on what you do best, instead of wasting time with the tedious work. Below are some great tools that I recommend. Basic SEO Health Check and Analysis: 1. Website …

Squidoo Downgraded by Google

In Search Engine Optimization by Phil Smith1 Comment

Squidoo was founded in 2005 and their stated mission was to give people a place to share knowledge online… with the understanding that marketers would likely use it to project their expertise and generate new business. What the company may not have counted on, and certainly failed to prepare adequately for, was the swarm of black hat SEO practitioners that …

Search Engine Optimization for Beginners Part 7 of 7

In Search Engine Optimization by Phil Smith1 Comment

Free Search Engine Submission These search engines and directories provide a free submissions page where you can submit your website and a few pages of your website to be included in their results. If your site contains quality content, is relevant to searchers, and has a solid linking structure, you could be included in these search engines within six to …

Search Engine Optimization for Beginners Part 6 of 7

In Search Engine Optimization by Phil SmithLeave a Comment

Dynamic Sites and URLs As websites have grown larger and more complex, companies have begun using dynamic publishing systems to help manage sites that contain hundreds or thousands of web pages. Popular programs by companies like Vignette, Microsoft, and Broadvision turn a website into a database driven application capable of publishing and managing large amounts of content. When websites use …

Search Engine Optimization for Beginners Part 5 of 7

In Search Engine Optimization by Phil SmithLeave a Comment

Link Architecture As the Internet has become more popular, websites have turned to new technologies like dynamic HTML and Flash or well designed graphics to improve the user experience. Good navigation through your website isn’t just important to your users. Search engines use the links within your website to crawl and index the pages those links point to. Ideally, a …

Search Engine Optimization for Beginners Part 4 of 7

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BackLinks / Link Popularity The number of websites that link to your website is one of the factors that help search engines determine your relevancy for a search term. Google has an algorithm that essentially says, if you are popular that means you must be important. Link popularity and gaining new links from outside websites to your website have proven …

Search Engine Optimization for Beginners Part 3 of 7

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Keyword Market Keyword Market is the total number of unique searches on the Internet that are relevant to your website. A Keyword Market is defined by the top-level or root keyword that is generally most relevant to your business. If you own a computer store, “computers” might be the top-level keyword for your market. “Computers” is very general since there …