LinkedIn Best Practices

In Social Networking by Phil SmithLeave a Comment

LinkedIn is a professional, business networking site that is too easily lumped into the social networking service. Even though many of the same modes of operation are employed, the focus is on professionals, professional dialog, professional opportunities and companies. Below is a list of LinkedIn best practices, created by professionals who are trying to maximize their professional opportunities. I hope …

Search Engine Marketing

In Search Engine Optimization, Social Media, Social Networking by Phil Smith1 Comment

Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions on the Internet. It compels your market to visit your website, it boosts your company’s exposure within your space and it positions your product as the solution to their problems. As a result, your sales go up, your revenue and …

Budgets on Rise for Social Media

In Internet Marketing, Social Networking by Phil Smith1 Comment

Mashable recently discussed a Forrester report that forecasts an increase in budgets on social media to “grow at an annual rate of 34 percent – faster than any other form of online marketing and double the average growth rate of 17 percent for all online mediums.” The report does not dive into what the money will be spent on or …

Facebook Letting Third Party Advertisers Use Posted Pictures

In Social Networking by Phil SmithLeave a Comment

Facebook has agreed to let third party advertisers use your posted pictures without your permission. If you are not happy about this, you can turn off ability for this to happen. To turn off this setting… Click on “Settings” at the top where you see the “Logout” link. Select “Privacy”. Then select “News Feed and Wall”. Next, select the tab …

Social Networking and the Wine Industry

In Internet Marketing, Social Networking, Web 2.0 by Phil SmithLeave a Comment

A Napa firm is sharing with the wine trade a comprehensive study billed as the first thorough analysis of the Internet’s social impact on the wine industry. VinTank, in partnership with wine industry consultant Derek Bromley, has released a white paper profiling the impact of today’s social media companies on the wine industry. It has been offered as a valuable …