7 Ways to Decrease Bounce Rate on Landing Page

In Internet Marketing, PPC, Search Engine Optimization, Social Media, Web 2.0 by Phil Smith0 Comments

1: Reiterate Your Main Drivers There’s nothing worse than clicking on a specific offer (20% off for Cyber Monday, for example), and seeing only the generic website with no mention of the special offer that drew you there. Pages should reiterate the original reason people were drawn to your page. Pages should also reiterate the keyword that drove people to …

Social Networking and the Wine Industry

In Internet Marketing, Social Networking, Web 2.0 by Phil Smith0 Comments

A Napa firm is sharing with the wine trade a comprehensive study billed as the first thorough analysis of the Internet’s social impact on the wine industry. VinTank, in partnership with wine industry consultant Derek Bromley, has released a white paper profiling the impact of today’s social media companies on the wine industry. It has been offered as a valuable …

Review of the Application Present.ly

In Internet Marketing, Web 2.0 by Phil Smith0 Comments

What is Present.ly and what can it be used for? In short, it is Twitter for companies. Present.ly is a communication tool that benefits any company that wants their internal communications to be efficient, easy to use and private. Security is important for any business. If a company allows their employees to use Twitter to discuss private information, it will …

How are Businesses Using Twitter?

In Internet Marketing, Web 2.0 by Phil Smith0 Comments

Twitter has certainly stirred things up lately. The site came out of nowhere and has really changed the way people are communicating lately. Yes, we know Facebook and Myspace changed things already, but Twitter has taken it to the next level. The level of being more distant if you ask me. We are certainly becoming more disconnected from each other, …

What exactly is Web 2.0?

In Internet Marketing, Web 2.0 by Phil Smith1 Comment

Web 2.0 is the next generation of the Internet. 10 years ago the Internet was made up of mostly static websites, but today everything is mostly dynamic. With the explosion of social networking sites like MySpace and FaceBook, on-demand video like YouTube and MetaCafe and blogs are everywhere about everything. On a side note, 24 hour news has also exploded, …

How to Build Backlinks

In Blog, Internet Marketing, Video Marketing, Web 2.0 by Phil Smith5 Comments

What are backlinks? Backlinks are links that point toward your website. For example, if you setup a YouTube account and place a link that point towards your website, that is considered a backlink. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. The more …